What can professional home staging do for your listing? We spoke with professional home stager Orli Shoshan-Levi to get her advice on the use of staging.
WHAT’S THE REAL IMPACT OF STAGING?
OSL: The visual presentation of a property is specifically intended to support the emotional connection between the buyer and the property. Vacant homes do not show well. The space feels cold and uninviting and buyers cannot determine how their furniture will fit in the rooms they are viewing. This is the reason vacant homes quite often sit on the market with the hope of a buyer with real vision.
WHAT’S THE SINGLE MOST IMPORTANT GOAL FOR STAGING?
OSL: Believe it or not, buyers tend to make their decision within the first ten seconds of visiting the property—so it’s important to create that “WOW” as soon as they walk in. Staging is not simply about filling a space with furniture or accessories…it’s about bringing it to life with imagination, inspiration, and energy. [A professional home stager] will know what sells, while having the creativity and intuition to know what will produce an unforgettable environment.
HOW DOES STAGING INCREASE PROPERTY VALUE?
OSL: A quality staging project will create a higher buyer appeal by successfully working with the style of the property, the scale of the spaces and the interior finish materials. It supports your marketing campaign and your buyer showings. Quality, effective staging can result in a 3 – 8% higher selling price, and will spend half the time on the market.
