The Selling Process
- What Is my home worth?
- List with Dream Town
- Sell faster & for higher price
- Marketing focus
- Our agents
- Key selling factors
- Home sale influences
- What our clients say
- The selling process
Call Us: 312.268.8000
Step-By-Step Plan For Marketing and Selling Your Home
Competitive Market Analysis (CMA)
Your agent provides a comprehensive study of pricing and specifications on similar homes in your area. The CMA shows available properties that are competing with yours. Using these comparable values and current market trends, you and your agent can determine the optimal asking price for your home.
View A Sample Report
Internal Marketing Meeting
Our in-house sales and marketing staff meet with your agent to review your property and identify the home’s key promotional highlights and selling strengths. All Dream Town agents are alerted to the new property listing, creating awareness among our 100+ buyers’ representatives.
Property Highlights
Professional photographers take quality interior/exterior pictures of your home and create a virtual tour for buyers to view online. Your agent identifies the most marketable property features and community focal points to use in advertising materials and the listing description.
Multiple Listing Service (MLS)
We submit an optimized property listing to the MLS database of Northern Illinois that reaches all Chicago area Realtors® and maximizes your home’s exposure.
Online Marketing
On DreamTown.com: Your listing gets unmatched exposure on our top-ranked site for Chicago real estate. We’re the most-used website for home searches, which gives you the most effective Internet presence for home selling. We have half a million registered users and when they look for homes online, your listing always comes up first. In addition, emails of your listing are sent directly to active buyers who are searching for homes like yours through our targeted database marketing.
Beyond DreamTown.com: Our listings get premium placement on a network of 20+ major sites, extending the reach of your listing to thousands of additional online users each day. Through exclusive partnerships, we feature your property on popular Chicago websites that include ChicagoTribune.com, Realtor.com, Trulia.com and Chicago.com. Only Dream Town can give you that level of marketing exposure exactly where 87% of buyers are searching – online.
Print Advertising
Our in-house marketing department produces display ads, classifieds and open house notices, which are placed in appropriate Chicago publications as needed.
Brochures and Signage
Full-color, customized property brochures with photos, floor plans and amenities provide potential buyers and open house visitors with an impressive profile of your home. We also offer exterior banners, billboards and “For Sale” signs, produced and delivered on-site promptly.
Open House
In addition to showing your property to individual buyers, your agent hosts open houses as needed. We build awareness of open houses through postcard mailings, print ads and email blasts. All preparations and arrangements are taken care of by your agent and worked around your schedule.
Purchase Offers and Contingencies
All offers are reviewed by your agent and the buyer’s financial qualifications are verified. We negotiate on your behalf and mediate counteroffers to reach an agreement with the buyer. Contingencies and sale conditions are scrutinized by your agent to protect your interests and help you achieve the absolute best sale price.
Sale and Closing
Everything leading up to the final closing is monitored by your agent to ensure a smooth, problem-free process. We are present for each step, including the legal review, property inspection, appraisal, financing, satisfaction of contingencies and closing paperwork.
